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Gwen Price


About Us


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Selling homes is my job, but helping people live a happy and positive life is my passion. I love working with first-time buyers but also seniors in my capacity as a Seniors Real Estate Specialist (SRES). I'm a co-host on Ageing in Action airing on Eastlink TV, and love to meet new people at networking events. I also like to stay home and read, or spend time with my family - sometimes you'll even find Bandit too, my beloved dog - you might see him on my social media occasionally. After 30+ years of home-selling experience and reaching many personal goals, I embarked onto the challenge of creating two podcasts: Real Estate with Gwen Price ( and Sudbury Talks with Gwen Price ( as my way of showing you the people and leaders of the real estate community, and what makes our community so diverse. Further, becoming a board member on Home Hospice North is a tribute to my father. I would love to make your home buying/selling process easy, and show you even more reasons to love Sudbury at the same time!

PRICE make all the difference!

More than 30 years ago, in May 1988, I started my real estate career. Before I started, I had a misconception of what being a salesperson was all about. I thought to be in sales meant that you had to be aggressive and pushy. That's not true. Sales are about establishing relationships. Over the years, I have developed many lasting relationships with clients, colleagues, friends and even my husband, Rick Lavoie who I met when I started my career.

Thank you to my husband, Rick Lavoie. You have been my sounding board and supporter through all the tough times. Also, thank you to my "kids" for your words of advice and for forgiving me when I had to rush out the door to an appointment - my daughter Amanda Lavoie Parsons, son-in-law Shawn Parsons, grandson Flynn Parsons, and son Keenen Price-Lavoie (my videographer).

I respect all who have helped me along the way, and I value my clients who have entrusted me with their most valuable asset. Although many around me at "winding down", I am "winding up". I'm able to say that I am enjoying my career more than ever. I love the technological changes that enable us to reach so many people on a daily basis. The videos that I do have connected me to so many amazing entrepreneurs and individuals in our city.

Not everyone can say that they still enjoy their career after more than 30 years. So thank you to all the wonderful people I have met along the way!


PRICE makes all the difference!





  • Property Enhancement - Putting your home on the market – Let’s maximize the value of your home

  • In-Depth Market Analysis

  • .Marketing Plan for Your Home - I’ll be your megaphone to the Marketplace!

  • Clear and Open Communication

  • Negotiating and Structuring the Sale

  • Complete Transaction Management

  • The Client Appreciation Program - Service before, during & after the sale

  • Thinking of selling?  click here



  • Pre-Approval Process - Understanding what is important to you about your mortgage

  • Clear and Open Communication

  • Helping Negotiate and Structure the Purchase

  • Complete Transaction Management

  • The Client Appreciation Program - Service before, during & after the purchase

  • Looking for a home?  click here



  • Knowledge, experience and compassion in dealing with 50 plus issues.

  • Can suggest housing alternatives, including ones that may allow an aging parent to remain in the home instead of selling it.

  • No-pressure approach to the transaction and has a strong service orientation.

  • Will take the time needed to make a client feel comfortable with the complex selling process.

  • Understands the emotional demands a sale can make on a 50 plus client, and tries to minimize them.

  • Can interact easily with all generations, including adult children and caretakers.

  • Knowledgeable in senior housing options from active adult communities to assisted living.

  • Wide network of other senior focused professionals who can assist in tax counseling, financial and estate planning, and other aspects of the sale and move.

  • What is an SRES® click here


Consider me your source of referrals for all types of businesses, whether related to a real estate transaction or not. I’ve partnered with competent professionals who would be happy to serve you.

My Services

"One of the nicest people Monique and I have met! We met Gwen through selling our house and buying a new one. She is very genuine and an abundance of patience. Thanks again Gwen, from Grace, Ben, Monique, Peter."

Peter Wasney

Contact Gwen
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